Today the average women looks to model themselves after what they see through advertisements and television. Looking for ways on how to do their makeup, hair, how to dress and be the size 2 they’ve always desired, women are looking toward becoming something that is unachievable because it is not reality. What is sad about that statement is that women do not know what they are seeing is false and therefore women every where are feeling the pressure to look a certain way based off lies.
Opening the pages of a magazine it wont be long before one starts to notice that the majority of the women are tall, thin, tan, and dressed in designer fashions. Looking at these advertisements and the models used, there are no imperfections to be seen by the human eye, they looked flawless. Looking at the Cover Girl ad using singer Rihanna modeling their mascara my first reactions are, “Am I looking at a barbie doll.” There are no wrinkles, sun damage, lines, bags, hair out of place in this ad. The lighting is set just right to give her a glowing effect and the picture is airbrushed in order to portray to the consumer that by using Cover Girl products one will look radiant and perfect. However when the public sees these ads they need to consider the technology behind the add and realize that this ad in fact is false advertising and unrealistic. By publishing these ads, the media is causing the average women to never feel good enough because they beautify looks that are unachievable. They fake women into thinking that this beauty is achievable by changing oneself, but all they are really doing is causing depression, lack of confidence, and broke wallets.
Women are constantly being evaluated on their looks. Women try to measure themselves up to other women they see, especially models used in every woman’s magazine. The majority of real women that we see every day are not six feet tall and one hundred and ten pounds with blonde hair and blue eyes. Nobody looks like one of those models in every day life, yet we feel the pressure to do so. It is common that every girl has had a Barbie. Barbie has been the world’s definition of perfect since they day she appeared on the shelves. She is tall, thin, and beautiful from head to toe making Barbie a role model for girls. Barbie instills the idea and concept of beauty into little girls’ minds rather than let beauty be judged by the eye of the beholder. Reality TV is another thing that causes average girls to question their physical appearance. Americas Next Top Model, Keeping Up With the Kardashians, and The Hills all represent pop cultures opinion of beauty. The average girl can’t go a day without being bombarded with how they are suppose to look. Take a look at the image to the right. Notice that there is absolutely nothing wrong with her face, yet her body is nothing by skin and bone. This women is the perfect example of the pressure women feel by the media to be perfect. She actually has a pretty face, but she obviously felt as though she wasn’t good enough and forced herself into a very unhealthy state.
The average girl does not easily fit in to pop cultures view of women. It isn’t the celebrities and models who are watching tv or reading the articles on how to drop over 20 lbs in 2 weeks or how to get the perfect complexion, its the average woman who have to feel the pressure and suffer the consequences. Today one can draw a connection between the media and young girls getting eating disorders or plastic surgery just to become “prettier”. They want to become perfect because thats what they’re told to be, but that isn’t a fair way of thinking or doing. What needs to happen in order to free women from this beauty pollution, is for the media and pop culture influences to start using realistic images and stop lying to women through the use of photo shop and airbrushing. Women are trying to model themselves after the images they see not realizing that what they are seeing is false, even the celebrities can’t naturally achieve the looks they show in print ads or on tv.