By: Dora Lisa
People are targeted every day, with ads that vary from food, music to technology and so on. What I have noticed even more now than before, is the way in which the media uses
products themselves; thus takes a whole new spin on marketing and the technique in which the companies use.
I am not only appalled by the way in which companies use this strategy, sadly some people who see these adds and believe its clever and funny. I beg to differ, they are using the products the same way companies use to objectify women and men, this not only is disgusting, but I believe it to be pathetic for the companies to do. I’m addition, in multiple instances; the company chooses to suggest the products to take on gender roles.
Regardless, of the way in which companies use sexuality with their products, I take a stand by not purchasing these products. This simple act not only I believe exemplifies what I am not willing to purchase, but more importantly sex does not have to sell. When it comes to advertisement, take a stand.