By Brittany Castillo
A robot girl is there for you, she’ll never get tired, and she’s always pretty . . . And the robot girl is the logical end result–a girl who has no purpose other than to be pretty. To please her man . . . is all she’s programmed for.
Advertising to an extent tells who we are and who we should be but it becomes more than that it becomes an issue towards women in changing everything about herself. Women are enslaved to a beauty myth, chained to the false belief that our value is based on our appearance alone. From an early age, girls are shown by the media to spend countless hours, use all their energy and all their money to work on their image and strive to achieve the ideal perfection of beauty. The media acts as a propaganda machine determined to shake our confidence, remind us we aren’t good enough, we haven’t made it, that we just simply do not measure up. The media takes women and turns them into these unrealistic image of women by taking out all the imperfections of being human and having no wrinkles, no scars and no blemishes turning it into a flawless face and most importantly, these women are made to be skinny. We are made to believe from an early age that our “looks” are our greatest assets that we have. Many of the images presented in the media have been computer enhanced and airbrushed. The models’ hips and waists have often been slimmed and their breasts enlarged through computer photo manipulation. The history of a woman’s ‘usefulness’ basically began with being a sexual plaything, a mother, and a caretaker. Prior to the 20th century, men saw women as people without a voice, caretakers of the family, or just objects of sexual desire.
Standards of female beauty have in fact become progressively more unrealistic during the 20th century. In 1917, the physically perfect woman was about 5ft 4in tall and weighed nearly 10 stone. Even 25 years ago, top models and beauty queens weighed only 8% less than the average woman, now they weigh 23% less. Many of the women presented in the media suffer from an eating disorder or have adopted disordered eating behaviors to maintain such low body weights. It is important to start to question images in the media and question why women should feel compelled to “live up” to these unrealistic standards of beauty and thinness. Women in advertisement are dehumanized by the media by turning women into objects of the product that become dismembered to were the female body is broken into pieces that focus on her desired parts by a male viewer. Making the women no longer a human but just an object for the consumer. These problems seem to plague our culture today of taking away from women’s natural beauty. We need to accept people for how they look, no matter what they look like without trying to live up to some unrealistic image in the media with our obsession of our looks. It becomes scary to face these issues because how long before our society gets to the point were they don’t even use women but just “robotic women” that will soon be the new portrayal of women of the future, while we are left to suffer with the struggles of not reaching the “perfect” woman. We need to be more aware of the media messages being absorbed by our society with regard to body image. Unfortunately, as long as people are buying, the corporations will continue to sell their ideal body images to the public. We need to take a hard look at the fact that we, as a society, are enabling these corporations to dictate the ideal female image by buying into their perceptions.