Monthly Archives: April 2011

Reflective Writing: Groupon Advertisement [Ben Morton]

What ideas underlie the text you are analyzing? What types of associations is it trying to make? How is the text representing certain groups of people in particular ways? What kind of effect might this have? How does your text … Continue reading

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Are cleaning products really selling wealth? By Brad Stricklin

4-12-2011 Reflective Writing   Writing Prompt 1 – Questions about your analysis What ideas are underlie in the text you are analyzing? After seeing the car commercials, I have started to further look at commercials and advertisements in a more … Continue reading

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Killing Us Softly 3: Advertising’s Image of Women By: Reema Alhamidi

Killing Us Softly 3 is a new production of the media education foundation. This documentary tells us who we are and who we should be. What does advertising tell us today about women? It tells us just as did it … Continue reading

Posted in Spring 2011, Student Posts | Leave a comment

Mac Vs PC

By: Chris A The text that I chose to analyze is the Mac Vs PC commercials. These commercials basically follow the same format where they compare Mac computers to PC’s by using characters to represent them.  The commercials compare the … Continue reading

Posted in Spring 2011, Student Posts | Leave a comment

Axe Advertisement Analysis

By: Josh Ideology can be defined in many different ways: it can refer to a systematic body of ideas articulated by a group of people, suggest a certain masking or concealment of a text, be used to draw attention to … Continue reading

Posted in Spring 2011, Student Posts | 1 Comment

Army of One: a Look at Individuality

By Chris Granat Ideological targeting is a technique used by producers to sell their products or ideals by aiming their ads at a large spectrum of people while still highlight the ‘you’ in the advertisement. Ideology can be explained as … Continue reading

Posted in Spring 2011 | Leave a comment

Google’s New Ad Idea

Ben Gift 4/12/11 Popular Culture Ideology and Popular Culture Thesis: This paper will examine the commercial done by google, which was created as a prank on April first. It will analyze the reason for it’s creation, the people it’s targeting, … Continue reading

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