Film: The Greatest Movie Ever Sold
The Greatest Movie Ever Sold. This documentary makes the viewer and or audience aware in dealing with product placement, marketing, and advertisement. Nowadays it is hard to escape advertisements that is shown on t.v., commercials, billboards, and films. The film depicts ways advertisements have on people and to what extent it is effective.
Roughly 412 billion dollars are spent every year on advertising. The amount of money spent on product placement shows how the marketing of product placements is vital in reaching people. The image of the brand needs to provide identities within each age group. Capitalist ideology is a great definition for what corporations do in their best interest. The powerful work against the interest of the powerless. A great point brought upon on page 4 of the reading was how often times we the working class do not see ourselves as the oppressed or exploited. This is because these products are viewed as good and something we must have.
During a scene in the film, people on the streets are asked if their is truth in advertising? their responses varied from “some truth” to “none at all”. People questioned the truth when a product would state “100% real orange juice”. Once it was uncovered that in reality it didn’t, some felt that it was offensive. What is troubling is how should we feel about products we are sold into buying if we really don’t know what they are really made of? How much should we trust what we hear and see? How does that affect the way we perceive things?
Advertisements were found less in schools. This is because school officials acknowledge how commercialized our society is and to who it really benefits. Students acknowledged the products they were being sold into buying. Such as a pimple cream remover, the commercials message came across as if they bought that product they would see a transformation of a healthy looking face and therefore they will fit in with their peers. Products like these will get many young adults into wanting to purchase these items but to what extent?
Sao Paulo, Brazil is a great example to the effect “visual pollution” has had on the people. A law was passed banning outdoor advertisement. What amazed me the most is the response to the law. Their was a 90% positive feedback. People were able to experience nature and admire the natural images the outdoors provides. And most importantly to say no to the corporations bombarding endlessly into buying products we really don’t need. Because we live in a nation highly advanced we experience so much of it that it is now normalized. Unfortunately, that should not be the case. The industries that benefit from advertisements find many ways into manipulating people to want their products. Their goals is bottom line to sell, sell, sell.
Living in a consumer culture has made me become more conscious about what I purchase and for what reason. Often times it’s easy to forget the real meaning of why we want that specific product. Since we live in a media saturated world, a life without advertisement is a hard thing to imagine. As long as I stay true to myself and not let myself be dictated by others I know I will not let my life be entirely influenced by product placement.