When Hip-Hop first emerged on to the scene in the 1980s, the artists’ message was clear; under-priviledged blacks from the ghetto can still have talent. The videos, the lyrics, and the clothing reflected that they came from bad neighborhoods. Hip-Hop artists like NWA wanted the public to understand the struggles of living inner city and sought to give us a deeper insight into their daily lives. How ironic this was coming from people who are making millions off of their message. Many of these artists might have come from the ghetto but by the time they get their message out, they are far removed from that lifestyle. A modern song that follows this same line of resistance and incorporation is “It’s Hard Out Here for a Pimp” featured in the film Hustle & Flow (2005). The song speaks of the difficulties of trying to get by in Memphis, TN which is also the theme of the film. However, the song was recorded by Three 6 Mafia, Memphis’s most successful rap group, and the album went platinum. These artists are getting rich from promoting the facts that others live in poverty and crime.Today Hip-Hop has a whole new look. It is blatantly about how much bling you wear, how much bubbly can you drink, and how much sex energy you can exude. Hip-Hop went from being intelligently written lyrics about struggle and difficulties to repetitive, nonsensical catchy tunes that display a willful choice to make risky lifestyle decisions. The male artists are usually seen without shirts, adorned with gold chains, and surrounding themselves by scantily clad women. The female artists are scantily clad women who surround themselves with shirtless men in gold chains. Every dance is move insinuates a sexual position. Sex and glamorous lifestyle is ultimately what we are being sold. It may be a very different message from the origination of Hip-Hop, but at least it is true to messenger.