Women and the Media by Rulla

Women in the Media been always targeted in being objectified or less valued and shown in different advertising styles to attract both men and women to consume more. In this paper I will talk about women’s self-image imposed by the media, the effects of these impositions, the solutions to these problems. The reasons for different cooperation’s and the media to target women can vary depending on advertising policies and goals. In the paper I will focus on one aspect, which is the body image and beauty standards promoted throughout the media.

Beauty and body image in the media: In this paper I will focus on the impact of such ads on women personalities and effects. We see ads everywhere about women’s image and body parts at the front of magazines indicating the perfect body and what women should look like. However, in reality normal or natural women do not look anything like the models on the magazines covers. The researchers have related these reasoning’s to economical reasons. Since it is very hard and almost impossible to achieve these looks or supermodel image, women are going to keep buying and consuming and trying different products to get these results. So companies and cooperation’s are certain to have their business grow and increase their profit, it is estimated that “diet industry alone is worth anywhere between 40 to 100 billion (U.S.) a year selling temporary weight loss (90 to 95% of dieters regain the lost weight).1” . this fact alone signals a sign of a dangerous problem targeting women, in a sense women are not satisfied about their images and they constantly try different products to achieve the perfect look. In response to these ideas implemented by the media women are suffering from body image problems, depression, and loss of self-esteem. Other problems such as food disorders are also increasing during the current time.

So looking deeply into the biases made by the media and magazines we see that women magazines are promoting weight loss and perfect body image more than men’s magazines are. Even by looking at the Television and movies we see thin and long models to reinforce this superficial image of how women should look like.

Another important issue to keep in mind while looking at the image of women implemented of women is how it is limited to a specific ethnically groups. Women who are shown in advertising are usually blonde with blue eyes and very white skin. This limited scoop does not give other women from other races any significant value on the scale of beauty created by the media. So how does this effect women overall? The answer lies in the self-image of current young generations and how women see themselves. How much does these superficial images have effected women?

Many researches indicate that young women nowadays consume a lot of different cosmetics, weight lost, and use different diet plans to keep up with the ongoing struggle of trying to fit into the perfect look.

The diet business: Banking on failure. (BBC News World Edition, Feb 5 2003).http://news.bbc.co.uk/2/hi/business/2725943.stm


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