The rise of community based entertainment on social networking sites such as Facebook, YouTube and Tumblr, has fostered a form of participatory culture that gains popularity quickly because of the participatory nature of the media itself, and how relatable it is to the person consuming said media. Like stated in The Memes Are Spreading, memes become popular because not only can consumers directly engage and share the media, but they can also create their own memes available for everyone on the Internet to see. Consumers are in on the joke, and also creating the joke. Memes trends also gain popularity when they are created for a specific audience. These trends have taken over Tumblr. Memes blogs like the Art School Owl, College Problems, Disney Ladies From Last Night, and many more cater to specific groups of people. If you’re not apart of that group, you don’t get the joke. These memes spread through reblogs on Tumblr by people in the group, that want to show off that they are a part of this specific sub culture like it’s something special or unique, when in reality there are thousands of other people doing the exact same thing. Memes created for specific sub cultures create communities on the Internet with monumental followings that thrive because of how easily followers can create and share their own form of the media and let everyone else know they’re in on the joke.
Although memes have gained monumental popularity, besides liking, reblogging, sharing and submitting, the groups creating the memes achieve not much else. But what keeps people engaged in participating? On a certain degree I think the potential to create a meme, meme Tumblr blog, or Facebook page that gains massive popularity by the public. It’s slightly narcissistic, but also just human nature. I’ve found myself in the same situation, specifically on Tumblr. Creating media, and sharing it to the anonymous Tumblr population has become a habit hard to break. The addictiveness of gaining recognition through likes and follows is what keeps social networking sites alive. And as long as people strive for attention, there’s no telling whether it’ll end or not.