The effects of internet phenomenon in popular culture by Jungmin

The Effects of Internet Phenomenon on Popular Culture 

I chose internet phenomenon among other phenomenon for all of us to study deeply into it because we inevitably access internet every single day, which enlarges the influence it can have on us. I believe the impact and the influence of using internet in shaping our identities, beliefs, values and so on is far more powerful than any other sources. The internet phenomenon, by definition, is also known as internet meme; it occurs when something relatively unknown, becomes increasingly popular, often quite suddenly, through the mass propagation of media content made feasible by the internet.

We often notice the ever-changing trends of several videos, pictures, or snapshots that are frequently posted on news feed, for a certain amount of period, on SNS like Facebook, Instagram, or Twitter which reflects the current fads. This is just one of the example of internet phenomenon and they all share one common characteristic; the popularity of the phenomenon usually wanes as rapidly as it was acquired.

The internet phenomenon is such a broad topic which can be divided into different categories such as advertising and production, animation and comics, challenges, dance, film, games, images, politics, music and more others, just about anything that are created and spread within the internet. This will give every student several options to narrow down to a single topic depending on personal interests that one can resonate the best to learn more about popular culture. I believe choosing internet phenomenon and gaining more knowledge about the phenomenon will give us a chance to think about how deeply popular culture is imbedded in our everyday life and will give us the awareness of the consequences it can bring.

One example I would like to use to represent the internet phenomenon is the challenges. I doubt that there is not a single person in our class, including professor Osborn and Rachel, who are not familiar with the ice bucket challenge. The ice bucket challenge is a charity-driven effort where a person “tags” three other people over social media, challenging them either to donate $100 to the ALS Association, or to otherwise douse themselves with a bucket of ice-cold water while filming themselves as well as making a smaller donation and tagging three others with the same challenge. As the challenge propagated, it tagged various celebrities and people with large numbers of social followers, causing the challenge to grow in a viral manner.

As the internet has been the key factor in driving globalization in recent years, we will have a chance to think about the relationship between globalization and popular culture. The increase of globalization has been an economic force throughout the last century, but economic interdependency is not its only by-product. At its core, globalization is the lowering of economic and cultural impediments to communication between countries all over the globe. Therefore, it will allow us to analyze more deeply about how the internet facilitates popular culture.

Video of the ice bucket challenge by President Obama:

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