Monthly Archives: February 2011

By: Josh Baruch The extreme sports craze of the 1990s brought many events to American television that much of the public had never heard of. Motocross, BASE jumping, and wakeboarding were just a few of the events which were featured … Continue reading →

By: James Au The word hero originated from ancient Greece and it means defender and protector. Greek legends about heroes typically described them as demigod warriors who were strong, brave, and courageous.  Similar ideologies for heroes can be found in many … Continue reading →

By: Elias Khoury Product placement is a form of advertisement, where branded items and goods are placed in forms of media. The reason this is done is because the advertisements are put into the media while the consumer don’t always … Continue reading →

By: Jungwho Kim Within society today there have been stories of racism that we do not really look deeper into.   Athletes have been singled out by the opposing team’s fans and degraded, mocked, and slurred.  What many of us though … Continue reading →

By:Becky Listening to many rap/hip hop songs or watching their music videos, the degradation of woman is obvious. It is clear that the women in these videos are there to entertain the rapper and their friends. Take for example a … Continue reading →

By: Vitaly Maykin The water bottle has been around for quite sometime now. However, in today’s day the water bottle has become a culture amongst all the other liquid products today. Products such as Dasani, Fiji, Arrowhead, and Aquafina are … Continue reading →

By: Brandon Day         In a generation saturated with new media, over consumption, and suburban upbringings, it’s surprising that the rather low tech art of tattooing is so popular. After all, in traditional American culture it was always seen as … Continue reading →

By: Katrina While reading Bordo’s Hunger as an Ideology, the concept that struck me as most obvious is the representation of a woman’s indulgence as illicit, secretive, and often sexual. Upon investigating advertisements that show women indulging in some kind … Continue reading →